Winterrail

Europarunt is the leading platform for train travelers to find inspiration, information and Interrail passes.

To increase ticket sales during low season, we launched the content marketing concept Winterrail. We sent the professional freeskiers Tom-Oliver Hedvall and William Larsson on a mission: to find the best off-piste skiing in Europe, by train. As they journeyed from one ski paradise to the next, they documented their adventure, bringing the experience to life.

The goal was to drive change in attitudes, with a concept that could return yearly to build brand recognition over time. The campaign ran on social media, in selected travel magazines, and all over Stockholm and Malmö central stations.

CONTENT CAMPAIGN FOR INTERRAIL

Year: 2024
Client: SilverRail Technologies AB
Country: Stockholm, Sweden
Agency: Sweet Creatives
My role: Copywriter