Writing S:tories for the S:t Per mall

National champion Vanessa Kamga is more than a discus thrower. She’s a star. With dazzling charisma and the passion project Kamga Power, she’s a guiding light for girls around the country. We met to talk about her historic record, why representation matters, and how to get her radiating confidence. 

S:tories is an editorial concept for the S:t Per mall in Uppsala. Each issue is dedicated to a popular Uppsala profile – may it be an athlete, an artist or the cathedral bell-ringer. The magazine is part of an omnichannel concept with both traditional and digital media. 

Read the full interview and take part of more S:tories here.

EDITORIAL CAMPAIGN

Year: 2022-now
Client: Skandia Fastigheter
Countries: Sweden
Agency: Sweet Creatives
My role: Copywriting, concept, interviewing