Launching Zenfone 10 in the Nordics

When ASUS released their latest flagship phone in collaboration with Google, Sweet was named lead agency for the Nordic market. We kicked off the partnership with a relatable campaign concept, Everyday life made easy easier.

The super synced duo Zenfone 10 and Google Chromebook help you juggle work, school and hobbies with ease. But no technology in the world can take away all daily hurdles. Because no matter how hard we try to optimize our days, unexpected obstacles will show up. With seamless technology, everyday life isn’t easy. But it sure is easier.

The campaign was launched in Sweden, Denmark, Norway and Finland on TV, as digital OOH, and paid social.

ASUS NORDIC LAUNCH CAMPAIGN

Year: 2023
Client: ASUS Nordic
Country: Sweden, Norway, Denmark, Finland
Agency: Sweet Creatives
My role: Copywriter