Olympic campaign for XL-BYGG

XL-BYGG sponsored the Swedish Olympic Team 2024. We put a spin on their tagline En riktig bygghandel and developed the concept En riktig supporter. The concept is built on the idea that XL-BYGG supports pros every single day. When they're not backing olympians, they provide service to local professionals all over Sweden.

As the main copywriter, I wrote all copy for the campaign: concept, script, headlines etc. The campaign runs throughout 2024 on TV, as DOOH/OOH, print and SoMe.

SWEDISH OLYMPIC COMMITTEE CAMPAIGN

Year: 2024
Client: XL-BYGG
Country: Stockholm, Sweden
Agency: Sweet Creatives
My role: Copywriter