The tour t-shirt

Interrail has been around for over 50 years. It reached its peak during the 80s, and there are many stories of train journeys from that era. But above all, there are countless memories. Memories like ticket books, patches, and handwritten postcards. Today, the Interrail Pass lives on, but in a digital space. And although digital tickets are more convenient, we missed the tangible memories and the sense of community.

We redesigned the traditional ticket book in the shape of a t-shirt. It’s a lot like those t-shirts you buy at concerts, but in this case, you’re the headliner. On the back, you fill in the destinations of your trip, using the included pen. In addition to our tour t-shirt, we created an entire collection that includes everything from sporty caps for sunny days, spacious bags to fit all your train snacks, and hoodies to keep you warm on the go. 

MERCHANDISE FOR INTERRAIL

Year: 2024
Client: SilverRail Technologies AB
Country: Stockholm, Sweden
Agency: Sweet Creatives
My role: Copywriter