Redefining all-inclusive

The Swiss Federal Railway company SBB CFF FFS wanted to make charter travelers swap their all-inclusive holidays for Interrail adventures. We decided to shake up the existing perception of what "all-inclusive" means with a humorous campaign that ran in Sweden, Norway and Switzerland. 

Interrail offers the ultimate all-inclusive holiday: one ticket covers 33 countries. From watching the sunset over Norway's fjords to exploring Amsterdam's top beer spots and swimming in the crystal-clear lakes of the Swiss Alps – it's all included.

SBB CFF FFS - ALL-INCLUSIVE REDEFINED

Year: 2024
Clients: SBB CFF FFS and Interrail
Countries: Switzerland, Sweden, Norway
Agency: Sweet Creatives
My role: Copywriter